New England Magic was founded in Rockport Massachusetts in 2002. We began selling magical tools, jewelry and books out of a quaint little store on Bearskin Neck. We met many great people there and quickly made a name for ourselves as a real witch shop that catered to the magical needs of our loyal customers. Some of you may remember the ocean air blowing through the shop where Joanna and her dog, Pumpkin, made everyone feel at home.
(Image of Store) (Image of Pumpkin)
In 2004 we opened up our second location at 131-3 Essex Street in Salem Massachusetts. We worked hard to make the Salem branch our primary store and in 2008 we expanded the shop and closed the Rockport location to better focus our energies in the hub of the Massachusetts witch community.
(Image of the Salem Store)
We welcome all practitioners of witchcraft and spiritually minded people. We strive to create a friendly, fun, and informative atmosphere where those who wish to create magic in their lives can find tools, herbal supplies, stones books, local craftsmanship, informative classes, tarot readings and knowledgeable employees who truly believe in the magic that surrounds us all. We invite you so swing by, say hello to Joanna and Pumpkin, and let us help you find all of your magical needs.